Are you thinking of starting your own wedding photography business but don’t know where to begin? Well it takes more than a nice camera and taking great pictures to succeed in the industry. Wedding photography requires the utmost professionalism because couples trust you to capture the moments of their once-in-a-lifetime occasion in the best way possible. If you have the talent and you want to know how to capitalize on it, then this article will give you precious tips to help you achieve your dream of running a successful wedding photography business.
First, let us get the basics out of the way. If you already own a high quality camera, your initial cost of starting the business will not be too high. If you don’t, however, you may have to spend in the region of $2,000 to acquire a professional-quality camera. You will also require some telefocus lenses, with good ones priced at around $500. Additional lighting and a tripod are also valuable assets but they are not a must at the beginning.
Photographic skill is also very important. You need to look at yourself objectively to see if you really have something special that people will be willing to pay for. If you know that you are a bit underwhelming, practice! Read the manuals of your camera, join the relevant forums and scour the web for more information. Hone your craft and soon you will be perfect.
Now that you have a decent camera and the requisite skill, it is time to take the plunge. Start by building an online portfolio of any work that you have done. This does not have to be very elaborate, but potential clients need to weigh your work before they decide if they will hire you. Chances are you have don’t have a portfolio since you have never covered any wedding, so how about photographing for free for a couple of weddings first? Cover the weddings of your friends and family so that you get some content to showcase to the world.
Next, have a website where people will be able to view your samples. A website is very important for marketing purposes too. Ensure you have a professional email; one that does not scare potential clients. Design some wonderful business cards and give them to your friends and family, and ask them to help in spreading the word about your new business. Place ads in the local dailies and look for out for wedding sites that you can advertise in.
A sound marketing plan should factor in the social media sites such as Facebook and Instagram. If you haven’t joined, you should. The more people share your work, the greater your reach will be and the faster your business will get established.
In the wedding photography business, persistence is a priceless. You will need to have it in abundance. Success will not come overnight, but it eventually will if you are patient and keep doing things in the right way. The wedding photographers of today are treated like celebrities, so the newcomers may be forgiven for having delusions of grandeur. The truth is you have to make those deals happen by patiently building your business every day. A satisfied client may bring you five more, so make sure that every work you do is of the highest standard. Look professional and do professional work. Even if you suffer a couple of rejections, it’s nothing serious. Learn as much as possible, work very hard and do your best. The rest will fall into place.