As Grand Rapids Photographers, you must have heavily experimented with the various types of photography that are out there before settling on niche that befits you. However, now, you find yourself faced with a different problem that has nothing to do with niche, gear, camera, website or lens. As a matter of fact, all the aforementioned and in place and what you find yourself dealing with is the issue of visibility for your business.
In terms of visibility we are talking about the awareness the general public has about the existence of your services. One thing you need to know about photography is that is a highly competitive niche. To make it, you need to stand out from your closest competition. The best way you can do that is to constantly make yourself appear in front of potential clients and only constant adverts of your services can do that for you.
Are you confident in your ability to get customers constantly thinking about your brand when they think of photography options? If you are not, then this article is for you. In this list we have put together some od the best places for you to promote your business and the good news is they should it right into any budget you have. They are:
Perhaps the strongest tool Grand Rapids Photographers have when it comes to advertising your services is a portfolio of your personal works. From the images in this portfolio, your clients can gain a better understanding of what it is you can do for them. It is important to note that your portfolio needs to contain some of your best works so you can wow your clients from the onset. Once potential customers can see what you have done in the past, they will be more eager to contract your services. There are different ways for you to host a portfolio online from building your own website to making use of a free resource.
Social Media: Instagram
Instagram is a social media platform that allows for picture and video sharing. Through a large follower base and hashtags, it is quite easy for images to go viral if you cultivate the platform for that very purpose. For your images to get the type of traction you want for them, it is really important that you make yourself a constant user of the platform and also upload content that drives engagement with general audiences. In this case, the content is your photographs. Once you post ensure that hashtags and captions are used to increase the likelihood of people coming across the image and that it also encourages interactions.
Picture Sharing Site: Pinterest
Another site that advocates for the sharing of pictures in the form of pin boards is Pinterest. Pinterest was around before Instagram but at the moment, Instagram has more users but this does not negate the influence of the platform. Just like Instagram, the use of hashtag and captions on a great shot increases the likelihood of audiences interacting with it. Great content always encourages engagement.
For more about promoting your work as Grand Rapids Photographers, visit Chrystin Melanie Photography.